I grew up only an hour away from this beautiful holiday region … its safe to say I know the vibe well! Working directly with the Port Macquarie Hastings council was a true pleasure because of the dynamic people there at that time. They allowed me to take their marketing brief and create a full campaign. My team and I became a one stop shop for them: part advertising agency (without the bureaucracy) and part production company. Their budget was kept all in house so it could be spent on what mattered most: the idea and the production. In the end we created a beautiful library of shots and I got to write, executive produce and direct the TVC ‘Little Treasures’.