DASHER & FISHER GIN
This year I shot for a Southern Wild Distillery and a gin named after two Tasmanian rivers: Dasher and Fisher. As a brand and team, they certainly ticked all of the boxes by way of a great client and one I really enjoy creating for. A calm, creative genius briefed me; he understood the priority was in pairing with more than just a photographer and in doing this to select the right creative personality type for the job… the rest would then fall into place. In response to their brief, I tenaciously stated: ‘right…it’s going to be like Nick Cave shooting portraits and landscapes’. They agreed and I entered the Tasmanian wilderness for 9 days.